Vx-Marketing Manager-Beijing

JOB ACTIVITIES:

•    Contribute to brand plan development as a core member of the franchise team 

作为产品组团队核心成员贡献于品牌计划制定

•    Design and execute marketing campaigns in collaboration with internal and external stakeholders 

与内外部相关方合作共同完成市场活动策划和执行

•    Identify business opportunity and address customer needs together with the business promotion team

与推广团队共同挖掘生意机会、回应客户需求

KEY ACCOUNTABILITIES:

1.    Manage and execute marketing activities

管理和执行市场推广活动

•    Identify opportunities and potential platforms for HCP engagement

发掘融动关键客户的机会和平台

•    Lead project design with clear definition of project objective, deliverable, approach, budget, timeline, etc.  

领导项目设计，制定清晰的项目目标、交付物、执行方式、预算、时间表等

•    Set up collaboration with external stakeholders, complete contracting and internal application process, and manage project execution and ensure high quality of work

建立外部合作，完成签约和申请流程，管理项目执行确保项目成果质量

•    Develop contingency plans necessary to meet changes in the environment

制定应对环境变化所需的应急计划

2.    Coordinate cross functional stakeholder engagement at central and regional levels

协调跨部门在国家和地区层面融动利益相关方的工作

•    Coordinate the collaborative stakeholder engagement with clear plan, roles of each functions, and Progress tracking

协调关键客户覆盖的合作，明确工作计划、跨部门分工，并管理进度

•    Communicate with global brand team and seek necessary support 

与全球品牌组沟通获得必要支持

•    Lead marketing campaign rollout with regional VIE, HA, marketing, MSL teams

领导市场活动的展开，与区域VIE、HA、市场、医学团队合作

3.    Build unbranded and branded assets

制作非品牌和品牌的推广素材

•    Create marketing assets for external engagement and internal training 

创作市场推广素材，支持外部推广和内部培训

•    Leverage global assets where applicable and make necessary adaptation to meet local needs

在适合范围内参考全球品牌素材，并做必要本土化调整满足本土需求

4.    Synthesize learnings dynamically and develop successful cases into applicable solutions at scale.

提炼市场动态变化下的实践经验，并将成功案例发展成为可复制的解决方案助力业务

•    Closely follow market dynamics and customer feedbacks

密切关注市场动态变化和客户反馈

•    Identify outstanding examples and organize sharing to foster best practice exchange

挖掘突出案例并组织团队交流分享经验

•    Develop solution at scale for the broader team and upgrade marketing assets/activities

开发可广泛应用的解决方案，升级市场物料和活动

STAKEHOLDERS:

•    R&D, Medical, Regulatory Affairs, Public Affairs, Market Access, Market research, Finance, Global teams, External KOLs

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

•    Bachelor degree and above, majored in marketing, medical, pharmaceutical and biology related areas. MBA is preferred

本科学历以上，市场推广、医学、药学及生物学相关专业。工商管理硕士优先考虑

Experience & capabilities:

•    Minimum 5 years of pharmaceutical industry marketing experience, new product launch experience preferred

具有5年以上医药行业市场部经验（新产品上市经验优先）

•    Strong project management capabilities

项目管理能力强

•    Transversal leadership

横向领导能力强

•    Excellent interpersonal communication skills

出色的沟通能力

•    Fluent in both English and Mandarin

良好的中英文沟通能力